March 18th, 2008
Favorite Things #4: Viva Glam (from M·A·C)
In 1994, M·A·C started selling lipstick titled VIVA GLAM and donating all proceeds to fight against HIV and AIDS. Fourteen years and 7.1 million VIVA GLAMs later, M·A·C has donated over $100 million to the cause. AND M·A·C donates 100% of the retail price to the cost – now that’s the real deal.
Yet our love for VIVA GLAM doesn’t stop there. While our personal favorite edition is VIVA GLAM IV (we love berry tinted lipstick), Fergie is now the spokesperson for the first ever lipgloss version. And if great cause and the celebrity spokesperson weren’t enough, VIVA GLAM literally is our favorite lipstick. Even if it wasn’t a totally awesome idea and fun thing to be a part of, we’d still wear it! Bottom Line: Check it out.